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Making the Most of Your Investment in Corporate Training

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Updated October 2025

 The Cost of Corporate Training

U.S. companies now spend about $98 billion a year on corporate training (Training Magazine, 2024). Yet research shows that only around 10 percent of that learning translates into improved job performance (eLearning Industry, 2024). A Forbes analysis notes the same persistent issue: massive spending on training rarely delivers the return companies expect or produces lasting organizational results.

Narrow Focus

Einstein warned us: insanity is doing the same thing over and over and expecting different results. Harvard Business School Professor Michael Beer and his colleagues Magnus Finnstrom and Derek Schrader explored this cycle in their aptly titled study, The Great Training Robbery. They found most corporate training focuses too narrowly on changing individuals or teams, ignoring the larger system that shapes behavior.

In other words: training often fails not because employees resist learning — but because leadership resists change. When senior management isn’t aligned or prepared for the outcomes the training is designed to spark, the impact fades fast. To make any program stick, leaders must not only approve it, but actively model and reinforce the changes it calls for.

Preparing for Change

The most effective training starts long before the event. Senior management needs to be fully briefed on what’s coming — and committed to supporting it. Open communication is non-negotiable. When leaders talk candidly about the why and the how behind the initiative, they set the tone for the company to follow.

“Senior managers can be great motivators,” says David Lengyel, managing director of Venture Up, an experiential training firm focused on building team relationships. “When they visibly support a training program, it shows staff they’re part of something larger. Even a short group meeting before the program begins can build excitement and unity.”

Creative Applications

Let’s be honest — not everyone looks forward to corporate training. The topics can be dry, predictable, and disconnected from daily work. That’s why forward-thinking firms are seeking out creative, experiential formats that make learning tangible.

Venture Up specializes in this approach — designing immersive activities that turn lessons into lived experiences. “The experiential component is what hooks people,” Lengyel says. “When we get creative, we get personal.” The team often customizes content — naming exercises or tools after internal teams, or weaving company culture into game mechanics. “When learning feels like play, people remember it — and use it,” he adds.

Getting Real ROI

Change always starts at the top. Culture cascades downward. A few well-chosen words from a trusted leader can shape behavior more powerfully than any seminar. Executives who embrace change — and show genuine trust in their teams to carry it forward — turn training into transformation.

That’s the real return on investment: a workforce that knows the lessons matter, because leadership is living them.

Venture Up (est. 1983) is the original team building company, helping organizations build trust and collaboration through real-world experiences.
© 2025 Venture Up Inc. | ventureup.com

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