Posted by Revised October 2025
Assumptions Save Time, But Who Needs Regret?
Assumptions save time, and time is money. In business, we make assumptions every day — about customers, employees, competitors, and markets. The problem isn’t the assumptions themselves; it’s acting on them without checking whether they’re viable. Testing assumptions before implementing them can save your company time, money, and credibility. Or, like in real life, if you make poor one, you can fall flat on your face.
Tips for Checking First
Ask your customer base what product changes they would actually like to see before investing in development. You may discover that what they want most is better service or convenience, not a new feature.
Discuss what types of benefits your employees value most instead of assuming your current perks are enough to retain top talent. Often, flexibility, trust, and recognition go farther than expensive but impersonal programs.
Price different vendors, suppliers, and contractors to test assumptions about your operating costs. Inflation, new technology, and competition can change the numbers fast. What worked three years ago might now be eating into your margins.
Dear Readers: We can never assume Word Press will keep our links in tact, so just in case, here’s the MIT article’s “ugly” one:
https://sloanreview.mit.edu/article/how-to-test-your-assumptions
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