Minneapolis spoon with cherry, backdropped by cityscape and park.

Testing Assumptions: Is Saving Time Worth It?

Revised October 2025 Assumptions Save Time, But Who Needs Regret? Assumptions save time, and time is money. In business, we make assumptions every day — about customers, employees, competitors, and markets. The problem isn’t the assumptions themselves; it’s acting on them without checking whether they’re viable. Testing assumptions before implementing them can save your company […]

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